Cendyn and Pegasus have merged. To learn more about this exciting news and how Cendyn can help you drive direct bookings, enhance brand loyalty and drive profitability visit cendyn.com.

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BTO Presentation: Mobile Booking is Sexier Than Ever

mobile booking

More than ever, mobile booking needs your full attention as smartphone has become the desired booking medium for consumers.

Considering that 26% of bookings in 2019 happened on smartphones, up 44% in just 2 years, hoteliers cannot miss out on mastering and growing this key channel especially when OTAs already enjoy greater than 50% of mobile bookings.

At the recent BTO presentation in Italy, our VP of Digital Platforms Steffan Berelowitz explained why mobile booking is sexier than ever and shared industry-leading mobile practices.


Learn more about Buy Tourism Online, one of Europe’s most exciting digital conferences, hosted each year in Florence, Italy and view a more complete list of presentations from last year’s BTO.