Hoteliers have a complicated relationship with OTAs.
On the one hand, revenue managers rely on OTAs to reach a wider audience and drive bookings. On the other hand, they pay extremely high commission fees for every booking they get through the channel. That’s why rate disparity is a problem—OTAs undercut rates and take bookings that might have otherwise booked directly with the hotel.
To help hoteliers take back control and increase direct bookings, Travel Tripper launched Rate Match, an innovative price-checking and rate-matching tool that automates a hotel’s best rate guarantee on its website.
Give guests the confidence to book direct
Rate Match launches into action the moment a guest shops the hotel’s booking engine for rates. Our price checker first checks the major OTA sites to compare rates to your hotel website’s rates.
If a lower price is found on another site, Rate Match automatically adjusts your hotel’s published rates to match or beat that price based on your configurable settings. It creates a rate plan that is instantly bookable so that you don’t lose the business to the OTAs. It also notifies the hotel in real time about the price disparity.
Immediate impacts on a hotel’s bottom line
To determine the full impact of Rate Match, Travel Tripper launched an A/B test in partnership with Belvedere Hotel, a luxury hotel in Times Square, New York City. We deployed the tool on the hotel’s booking engine and tested it with two groups.
In the control group, Rate Match was not shown on the booking engine and users experienced the booking process as they normally would. In the test group, users were shown the Rate Match widget, which immediately pops up with price comparisons as soon as the user enters stay dates.
The results were highly positive. For users in the test group, Rate Match demonstrated impressive results in driving booking and enhancing user engagement on the website, including:
- 53% increase in conversion rate
- 82% increase in revenue
- 20% increase in time spent on site
With Rate Match, Belvedere also saw the number of transactions and average order value increase, resulting in a significant revenue uplift from the booking engine.
Discover how your hotel can benefit from unprecedented price parity information. Request a demo today!