NEW YORK (Jan 3, 2019) — The Hospitality Sales & Marketing Association International (HSMAI) this year honored Travel Tripper with two Silver Adrian Awards for its achievements in digital marketing innovation and campaign strategy.
Travel Tripper received a Silver Award in the Digital Marketing Innovation category for its Hotel E-Commerce Platform, a hotel website platform that uses buying signals and conversion-driving features to help hotels increase their direct booking contribution and raise ADR. In less than 3 years since its initial launch, Travel Tripper’s Hotel E-Commerce Platform has helped more than 175 hotels drive an average increase of 75% in conversion rate and at least 50% increase in direct share.
The Digital Marketing team also took home another Silver Award for strategizing and executing innovative behavioral retargeting campaigns for several independent hotels in New York and Florida. Using advanced segmentation based on web browsing behaviors, coupled with non-intrusive and personalized messaging, Travel Tripper were able to deliver date-targeted advertising impressions at an 88% lower cost over traditional display advertising campaigns, while driving up to 11:1 ROAS.
Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI, congratulated the winners, “The Adrian Awards celebrate travel marketing innovators whose awesome creativity and hard work are integral not only to the success of their companies, but to the continued growth of the hospitality industry as a whole.”
Winning entries will be viewable in the winners’ gallery on the Adrian Awards website. To learn more about the innovations that garnered these awards, click here to read about Travel Tripper’s Hotel E-Commerce Platform and Digital Marketing services.
About Travel Tripper
Travel Tripper is a hotel tech provider and strategic digital partner helping hotels worldwide to optimize their direct booking channel and maximize overall revenue. Known in the industry for its constant innovation and exceptional expertise, Travel Tripper provides a comprehensive suite of solutions that empowers hotels from search to stay, including CRS and booking engine, full-service hotel distribution, website design and development, and digital marketing management. For more information, visit ttripper.wpengine.com.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org.