(NEW YORK) — Leading industry publication Search Engine Land recently named Travel Tripper as one of the final nominees for the upcoming 2017 Landy Awards, a prestigious program to recognize top agencies and marketers in the field of search marketing and optimization.
Travel Tripper was named a finalist for “Best Enterprise SEM Initiative” in the travel and lifestyle category for their search advertising campaigns for Row NYC, a 28-story independent hotel located in the heart of Times Square. Critical to Travel Tripper’s success was its innovative use of RezTrip booking engine data to maximize keyword bidding opportunities and enrich ad quality for Row NYC, which ultimately served to increase the hotel’s existing ROI by 200% and lower its cost of acquisition by 41%.
“We’ve worked with a number of digital agencies and none have demonstrated the same level of understanding that Travel Tripper has to the challenges faced by hoteliers today,” said Kunal Patel, Director of Revenue Management at Highgate Hotels. “They provide powerful results-driven solutions that have had a huge impact on the direct revenue we’ve generated for the Row NYC. We’re seeing a consistent leap in our returns month over month and a significant reduction in wasted spend.”
Michelle Robbins, the newly appointed SVP of Content and Editor-in-Chief for Search Engine Land, expressed admiration over the depth and score of entries in this year’s competition. “As a first time judge, having the opportunity to pull back the curtain and examine the campaigns executed by some of the top search marketers in the industry was inspiring,” she said. “The work done, creativity expressed, and results achieved demonstrate what a truly talented community it is that we serve.”
Winners will be announced during an awards ceremony and gala on October 25, 2017 in New York City. The Search Engine Land Awards Gala is produced by Third Door Media, with the support of Marquee Sponsor Google. A portion of proceeds from the event benefit charity, with Third Door Media guaranteeing a minimum donation of $5,000 this year’s selected organization, Women Who Code.
About Search Engine Land / Landy Awards
Search Engine Land is the leading search marketing industry publication with daily coverage of search engine technology and platform news, plus organic SEO and paid search advertising insights for B2C, B2C, Local, Mobile and Retail marketing professionals. In 2015, the publication launched the Search Engine Land Awards, also known as “The Landy Awards,” to recognize excellence in search marketing (organic search engine optimization and paid search advertising) as an integral component of the digital marketing landscape. Applicants are evaluated for best practices in core aspects of SEO & SEM and the results driven by search-focused campaign initiatives. A portion of all proceeds from the entry fees and gala event benefits charity. Sponsorship of the awards event is independent of the judging and review process, and does not impact the outcome of the results.
About Travel Tripper
Travel Tripper is a hotel tech provider and strategic digital partner helping hotels worldwide to increase direct bookings and maximize revenue. Known in the industry for its constant innovation and exceptional expertise, Travel Tripper provides a comprehensive suite of solutions that empowers hotels from search to stay, including reservations and booking engine, online distribution, website design and development, and digital marketing management. For more information, visit ttripper.wpengine.com.