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EU Sub-processors of Data

Business Process Source Purpose Details
Client Marketing Google Providing digital visibility on search engines, and display networks. IP Address, Location, Cookies
Client Marketing Bing Providing digital visibility on search engines. IP Address, Location, Cookies
Client Marketing Facebook Serving retargeting advertising banners to users who have visited a client’s site. IP Address, Location, Cookies
Client Marketing TripAdvisor Serving retargeting advertising banners to users who have visited a client’s site. IP Address, Cookies
Client Marketing AdRoll Serving retargeting advertising banners to users who have visited a client’s site. IP Address, Cookies
Client Marketing Adara Serving retargeting advertising banners to users who have visited a client’s site. IP Address, Cookies
Conversion Tracking Infinity Call Tracking Records all telephone conversations from specified channels that are called by a hotel client or prospective. IP Address, Location, Cookies
Marketing Services LeadForensics Providing contact details of browsers who visited a client’s website. IP Address, Name, E-mail, Company
Client Marketing DerbySoft Provides metasearch marketing services on multiple platforms. IP Address, Location, Cookies
Client Marketing Yelp Providing digital visibility on search engines. IP Address, Location, Cookies
Cookie placement to store user preferences Web Browser Giving the user a consistent experience when they revisit a website. None, placement of a local browser cookie.
UTM script for RezTrip Web Browser The utm-tracking script is for passing over UTM parameters to booking engine, and stores a cookie in session storage, which expires when the session has ended. None, session ID only
User e-mail, newsletter signups, data collected in JotForm Website Forms Hotel E-mail List, RFP Forms. Name, Email, Phone, Location, Custom RFP form fields depending on hotels requirements
Google Tag Manager/Google Analytics Website Forms Tracking user browsing and purchasing behavior on a hotel’s website and booking engine. All browsing and conversion data, no PII
WordPress sites using Gravity Forms and Contact Form 7 Web Forms Hotel E-mail List, RFP Forms Name, E-mail, Phone, Location, Custom RFP form fields depending on hotels requirements
Booking Engine/Call Center – US Heroku Captures personal data from guest. Booking Transaction Data
Booking Engine/Call Center – Non-US AWS Captures personal data from guest. Booking Transaction Data
MongoDB Mongolab Stores personal data. Booking Transaction Data
Admin/MySQL DB AWS Stores personal data. Booking Transaction Data
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