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EU Sub-processors of Data
| Business Process | Source | Purpose | Details |
|---|---|---|---|
| Client Marketing | Providing digital visibility on search engines, and display networks. | IP Address, Location, Cookies | |
| Client Marketing | Bing | Providing digital visibility on search engines. | IP Address, Location, Cookies |
| Client Marketing | Serving retargeting advertising banners to users who have visited a client’s site. | IP Address, Location, Cookies | |
| Client Marketing | TripAdvisor | Serving retargeting advertising banners to users who have visited a client’s site. | IP Address, Cookies |
| Client Marketing | AdRoll | Serving retargeting advertising banners to users who have visited a client’s site. | IP Address, Cookies |
| Client Marketing | Adara | Serving retargeting advertising banners to users who have visited a client’s site. | IP Address, Cookies |
| Conversion Tracking | Infinity Call Tracking | Records all telephone conversations from specified channels that are called by a hotel client or prospective. | IP Address, Location, Cookies |
| Marketing Services | LeadForensics | Providing contact details of browsers who visited a client’s website. | IP Address, Name, E-mail, Company |
| Client Marketing | DerbySoft | Provides metasearch marketing services on multiple platforms. | IP Address, Location, Cookies |
| Client Marketing | Yelp | Providing digital visibility on search engines. | IP Address, Location, Cookies |
| Cookie placement to store user preferences | Web Browser | Giving the user a consistent experience when they revisit a website. | None, placement of a local browser cookie. |
| UTM script for RezTrip | Web Browser | The utm-tracking script is for passing over UTM parameters to booking engine, and stores a cookie in session storage, which expires when the session has ended. | None, session ID only |
| User e-mail, newsletter signups, data collected in JotForm | Website Forms | Hotel E-mail List, RFP Forms. | Name, Email, Phone, Location, Custom RFP form fields depending on hotels requirements |
| Google Tag Manager/Google Analytics | Website Forms | Tracking user browsing and purchasing behavior on a hotel’s website and booking engine. | All browsing and conversion data, no PII |
| WordPress sites using Gravity Forms and Contact Form 7 | Web Forms | Hotel E-mail List, RFP Forms | Name, E-mail, Phone, Location, Custom RFP form fields depending on hotels requirements |
| Booking Engine/Call Center – US | Heroku | Captures personal data from guest. | Booking Transaction Data |
| Booking Engine/Call Center – Non-US | AWS | Captures personal data from guest. | Booking Transaction Data |
| MongoDB | Mongolab | Stores personal data. | Booking Transaction Data |
| Admin/MySQL DB | AWS | Stores personal data. | Booking Transaction Data |
