Cendyn and Pegasus have merged. To learn more about this exciting news and how Cendyn can help you drive direct bookings, enhance brand loyalty and drive profitability visit cendyn.com.

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Connect your website to your CRS to drive more direct bookings

Increase bookings on your hotel website with beautiful design combined with smart dynamic content. Our website platform is the first to fully integrate with the CRS and booking engine, saving you hours of admin work and enabling your hotel to better convert lookers to bookers. Watch our video to learn more.

Industry-first innovation in e-commerce

Our proprietary e-commerce capabilities allow hotels to benefit from both front-end and back-end innovations. Merchandising features like live rates and OTA price comparisons help optimize user experience and conversion rates, while full API connections to Pegasus CRS mean you can dynamically update rates, special offers, and room types on the website from the CRS admin.


Merchandising Features

  • Live rates and strikethrough pricing
  • OTA comparison rates and Rate Match™ capabilities
  • Integrated dynamic promo banners via Conversion Plus
  • Scarcity messaging and social proof
  • Immersive multimedia and interactive maps and guides

E-commerce Management

  • Dynamic updates of rates and special offers from CRS
  • Dynamic updates of room types and details from CRS
  • Multi-property management from single web CMS
  • ADA compliant by WCAG 2.1 AA-Level standards with optional ADA monitoring
  • Integrated reporting combining website, digital marketing, and reservations data

Work with our full-service agency

Pegasus’s in-house agency offers full website design and development services, along with ongoing maintenance and digital marketing specialized for hotels. Our team works hand-in-hand with your distribution and revenue management teams to help your hotel maximize performance on your direct channel.

  • Inbound Marketing (Blogging, Custom Content)
  • Custom web design and development
  • Email Marketing
  • Photography
  • PPC Marketing
  • Copywriting
  • Search Engine Optimization (SEO)
  • Ongoing website maintenance
  • Campaign Creation / Execution
  • Translations
  • Account Management / Strategic Consulting
  • ADA Compliance

Compliance for All, Standard



WCAG 2.1 AA-Level Compliance through monitoring and audits


Data security, cookie notifications, form permissions


Fully certified for secure credit card transactions


increase in website revenue

see how we did it

Beach Terrace Inn increased their website revenue by 52% after employing our website solutions with integrated booking engine and digital marketing.

Our brand experienced a significant digital transformation within the past year, the most obvious being the launch of our new website. But we have also rolled out a new booking engine and digital marketing strategy. By integrating their web platform with the booking engine, our ability to showcase ‘smart content’ such as real-time rates and inventory has elevated the transparency of our messaging, resulting in remarkable direct conversion growth.

HALEI YOUNG — Digital Marketing and Community Manager, Beach Terrace Inn

Dominate from search to stay with Pegasus E-commerce

Power up your direct booking strategy with the industry’s most innovative website and digital marketing solutions. Our solutions work seamlessly to generate demand, optimize conversions, and maximize direct revenue.

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