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Tag: Partner
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Ushering In Dynamic Personalization in 2021
Travel is roaring back and occupancy rates are surging for hotels across the country. Memorial Day Weekend was a “blockbuster” […]
Analytics and Conversion Rate Optimization
Pegasus Research: How your conversion rate is affected by parity performance
One of the challenges with case studies is that it’s very hard to determine whether the results that one organization […]
Featured
The Volatile Travel Landscape Makes Agile Technology More Important Than Ever
More than a year after the fact, it’s still stunning to look back at the performance figures across the travel […]
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Fixing the Fragmented Direct Funnel
Traveler habits are changing post-pandemic, and the direct channel is retaking center stage in the relationship between hotel and guest. […]
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Seeing the Post-Pandemic Travel Landscape as an Opportunity for Hotels to ‘Be Direct’
More than any time in the last decade, travel consumer purchasing habits are up for grabs. In New York City, […]
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Key indicators to watch in the U.S. hotel recovery in 2021
For the travel industry, 2020 ended simultaneously on positive and negative notes. While the news of approved COVID-19 vaccines helped […]
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Google is eliminating third-party cookies — what does that mean for your hotel’s digital marketing?
Earlier this year, Google announced it would phase out third-party cookies from its Chrome browser over the next two years. […]
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The future of the CRS: Digital marketing connectivity and open APIs
This article originally appeared in HOTEL Yearbook Technology 2020 and has been recently updated. Click here to access all the articles […]
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Directly Speaking with Travel Tripper, Ep 6 — The 4 Biggest Threats Facing US Hotels
If you’re familiar with the 80/20 rule, you know that roughly 80% of the results come from 20% of the […]
