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Tag: Independent Hotel
Ushering In Dynamic Personalization in 2021
Travel is roaring back and occupancy rates are surging for hotels across the country. Memorial Day Weekend was a “blockbuster” […]
by Nate Lane
Analytics and Conversion Rate Optimization
Pegasus Research: How your conversion rate is affected by parity performance
One of the challenges with case studies is that it’s very hard to determine whether the results that one organization […]
The Volatile Travel Landscape Makes Agile Technology More Important Than Ever
More than a year after the fact, it’s still stunning to look back at the performance figures across the travel […]
by Gautam Lulla
Fixing the Fragmented Direct Funnel
Traveler habits are changing post-pandemic, and the direct channel is retaking center stage in the relationship between hotel and guest. […]
Seeing the Post-Pandemic Travel Landscape as an Opportunity for Hotels to ‘Be Direct’
More than any time in the last decade, travel consumer purchasing habits are up for grabs. In New York City, […]
by Nancy Huang
Key indicators to watch in the U.S. hotel recovery in 2021
For the travel industry, 2020 ended simultaneously on positive and negative notes. While the news of approved COVID-19 vaccines helped […]
by Nancy Huang
3 steps to create a positive sustainability experience for your guests and get closer to your targets
How would you feel if a recent guest wrote a positive review about their hotel stay and raved about the […]
A Primer on Hotel Sustainability Certification
Research done in the past years on the attitude of travellers and tourists (e.g. by Booking.com) have shown that there […]
Google is eliminating third-party cookies — what does that mean for your hotel’s digital marketing?
Earlier this year, Google announced it would phase out third-party cookies from its Chrome browser over the next two years. […]
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