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Why Google’s Latest “BERT” Algorithm Update is a Win For Hotel Direct Bookings
Hotels could benefit from more direct bookings thanks to a recent algorithm update by Google. While the OTAs have traditionally […]
Analytics and Conversion Rate Optimization
How Hotel Websites Can Reduce Friction From The Customer Journey
Removing friction from the travel experience is Expedia Group’s “Everest” goal. At Expedia Group’s Explore ’19 conference in Las Vegas, […]
My Hotel Won A New RFP. Now What?
If you work within the sales department of your hotel, no doubt the team is working hard to complete your […]
Customer Loyalty and Reputation Management
How to design an iconic logo for your hotel
A logo can play a vital role in your brand identity. It has the power to instantly shape how guests […]
The art and science of converting hotel guests on your website
Recently, experts from Travel Tripper & Pegasus and LaaSie.AI discussed the art and science of converting guests on hotel websites. […]
How to Choose an Inspiring Brand Name for Your Hotel
Looking to come up with a brand name for your hotel? It’s a big decision. After all, your name is […]
How to prepare for and attract holiday travelers — 2019 Version
The holidays are fast approaching and competition for direct bookings is likely to be as fierce as ever. Does your […]
The essential digital marketing & demand generation strategy checklist for hoteliers
It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing […]
The essential website strategy checklist for hoteliers
It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing […]
