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[INFOGRAPHIC] How to conduct a website usability test for your hotel
How well does your hotel website convert? Are you capturing enough bookings, or is there something potentially hurting conversion rates? One of the best ways to discover what is and isn’t working about your website is by conducting a usability test. Our infographic below shows you the basics of website usability testing, including what types of testers to recruit and what types of tests you can conduct.
Click to download a PDF or read our original article on how to conduct a website usability test.
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Very well organized and presented information via this infographic. The usability tests must be administered in a neutral way under keen observation so that subtles cues of the user experiences are carefully noted down and rectified later. Here’s why every business must invest in usability testing; it’s worth your time. https://goo.gl/jbtWxV
This is an excellent idea to do! Although I don’t run a hotel but own a vacation rental (https://www.villaseashell.com), most of the points you covered in the usability test can be used for vacation rental websites as well.
Thanks for sharing this!
Looks good idea, but I have not run the hotel, I do not know if anyone is using this method for usability testing success?