Hoteliers often spend thousands of dollars building beautiful and stunning websites in the hope to attract more visitors and drive more bookings. However, these hotel websites often turn out to be digital brochures that are so disconnected from the hotel’s booking engine that they cause inconveniences for hotel revenue managers and marketers and fail to deliver satisfying results.
Steffan Berelowitz, VP of Digital Platforms at Travel Tripper, sat down with Gary Gilchrist, Head of Global Sales at Tripper Tripper, to discuss why it’s time to throw away the concept of “hotel website” to bring in a new generation of hotel e-commerce platform that can really boost direct bookings and ROI for hotels.
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