As hotel marketers, you may know metasearch from sites like Kayak and Trivago, but one of the biggest metasearch engines in the world is actually Google. In our latest vlog, we take you on a quick primer about Google metasearch (not to be confused with “meat search”!), how hotels can advertise on it, and why it’s an important part of your digital marketing strategy.
Podcast version on SoundCloud:
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