Cendyn and Pegasus have merged. To learn more about this exciting news and how Cendyn can help you drive direct bookings, enhance brand loyalty and drive profitability visit cendyn.com.

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Directly Speaking with Travel Tripper, Ep 1 – Attribution and why it matters

We’ve started a vlog! In our first episode, Tris Heaword and Ben Hanley, our Directors of Digital Marketing, talk all about attribution in hotel marketing. What is it, really? Why is it important? And how are marketing agencies using attribution to pull the wool over your eyes? All this—and a special easter egg at the end!—in our very first episode. Watch the video below or listen to the SoundCloud file as a podcast.

Interested in learning more about attribution? Want to stay up to date on hotel marketing and distribution trends? Sign up for our webinar on April 17 on hotel marketing analytics, and subscribe to our YouTube channel to get access to the latest vlogs and webinar recordings from Travel Tripper. 

Nancy Huang

Nancy Huang

Nancy is the Senior Marketing Director at Pegasus and expert in strategic communication, brand development, and content marketing. She is an admitted travel junkie and loves finding amazing hotel deals when booking direct. Contact her at nancy.huang@pegs.com.

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