Become an expert hotel marketer with our free resources.
Category: Web Design and User Experience
Boost conversion rate and bookings with great web design and user experience that drive higher engagement and increase conversions. Need some help? Talk to our award-winning web team.
Web Design and User Experience
Why and how you should include alt text on your website for a visually-impaired audience
Welcome to the ADA Compliance series in which our expert shares advice with hoteliers striving to comply with the Americans […]
Analytics and Conversion Rate Optimization
From booking to staying: how to increase revenue throughout the customer journey
Once every few years, a new technology comes along that surprises and delights us. We’ve seen this over and over […]
Travel Industry News and Trends
How to ensure your hotel website is ADA compliant
Welcome to the ADA Compliance series in which our expert shares advice with hoteliers striving to comply with the Americans […]
Everything Your Hotel Should Know About the Google Maps Update
A few months ago, Google announced big changes to its Google Maps Platform. These changes included a new pay-as-you-go pricing […]
Customer Loyalty and Reputation Management
Why and how you should apply the Netflix model to your hotel
It’s easy to forget that Netflix started out as an ambitious DVD-by-mail company that nearly went out of business. Back […]
Web Design and User Experience
Beat the OTAs: use your hotel website to tell a unique brand story
Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com […]
Customer Loyalty and Reputation Management
Consumers want Amazon to be a travel booking site – what can hotels learn?
Amazon dominates the world of e-commerce. Could it do the same in online travel bookings? Consumers would happily use the […]
Web Design and User Experience
[SLIDESHARE] 5-step guide to building a hotel website
Planning to redesign or relaunch your hotel website? If not, you will be soon—with an ever-changing online travel market, hotels […]
Analytics and Conversion Rate Optimization
Effective hotel copywriting in 3 key steps
The power of great hotel copywriting on your website can’t be overstated. Far more than filling space on a page, […]
