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Category: SEO and Content Marketing
Craft and optimize engaging brand stories that convert readers into customers. Want to optimize your website and blog content? Talk to our SEO and content experts.
Why Google’s Latest “BERT” Algorithm Update is a Win For Hotel Direct Bookings
Hotels could benefit from more direct bookings thanks to a recent algorithm update by Google. While the OTAs have traditionally […]
Customer Loyalty and Reputation Management
How to design an iconic logo for your hotel
A logo can play a vital role in your brand identity. It has the power to instantly shape how guests […]
The art and science of converting hotel guests on your website
Recently, experts from Travel Tripper & Pegasus and LaaSie.AI discussed the art and science of converting guests on hotel websites. […]
How to Choose an Inspiring Brand Name for Your Hotel
Looking to come up with a brand name for your hotel? It’s a big decision. After all, your name is […]
How to prepare for and attract holiday travelers — 2019 Version
The holidays are fast approaching and competition for direct bookings is likely to be as fierce as ever. Does your […]
When should your hotel expect results from SEO changes?
Welcome to the Hotel SEO Strategy series in which our expert shares the best SEO practices with hotel marketers! This […]
The basics of keyword research for Search Engine Optimization: a guide for hotels
Welcome to the Hotel SEO Strategy series in which our expert shares the best SEO practices with hotel marketers! This […]
How hotels should adapt to Google Travel and intent-based search
Google is continually updating its algorithm to offer the best possible experience to its users. This has implications for hotel […]
How hotels can attract more summer tourists
With more sunshine, warmer weather, and opportunities for outdoor fun, a lot of hotels are gearing themselves up to welcome […]
