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Category: PPC Marketing
From basic knowledge to advanced tips to industry trends, we’ve covered everything you need to know to create winning PPC marketing campaigns. Need more help? Reach out to our PPC experts.
How to use the search funnel strategically in hotel marketing
Today, hotels need to be visible and actively influencing the decisions of guests throughout the travel journey, from initial spark […]
Budget season tips: Mapping your hotel’s 2018 digital marketing budget
It’s budgeting season, which means your hotel is probably ready to start planning how, when and where you’ll be investing […]
Of all the various tools that Google AdWords provides for digital marketers, one of most useful (and perhaps underused) ones […]
Paid search attribution models: Is your hotel doing it wrong, and paying for it?
To gauge the success of a paid search campaign, hotel marketers need to have a clear understanding of the metrics […]
The tricky business of naming your hotel in the digital age
Naming your hotel is no light task—get it wrong, and it can affect your bottom line. For most hoteliers, that […]
Why your hotel’s SEO & PPC teams should work together
A number of hotel marketers may think that they are better off focusing on either SEO or PPC when it […]
Google experiments with new hotel ad placements
Google has been playing around with its hotel ad product lately. The digital marketing team at Travel Tripper recently spotted […]
How hotels can play the digital marketing game against the OTAs
When it comes to digital marketing, OTAs have come to dominate the game. With vast budgets at their disposal—Priceline alone […]
Why hotels need to bid on their own brand name in AdWords campaigns
There is a school of thought out there that hotels should NOT bid on their brand names in Google AdWords. […]
