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Category: PPC Marketing
From basic knowledge to advanced tips to industry trends, we’ve covered everything you need to know to create winning PPC marketing campaigns. Need more help? Reach out to our PPC experts.
Google is eliminating third-party cookies — what does that mean for your hotel’s digital marketing?
Earlier this year, Google announced it would phase out third-party cookies from its Chrome browser over the next two years. […]
Road to Recovery: Turning your hotel’s digital marketing back on
The following article is part of a series on reopening tips and strategies for hotels, part of our Road to […]
The essential digital marketing & demand generation strategy checklist for hoteliers
It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing […]
Analytics and Conversion Rate Optimization
2020 Budget season tips: Mapping your hotel’s digital marketing budget
It’s budgeting season, which means your hotel is probably ready to start planning how, when and where you’ll be investing […]
Key takeaways for hotels from the Paid Search Benchmark 2018 report
The world of paid search marketing remains hugely competitive for hotels, but understanding the latest industry trends and consumer behavior […]
Directly Speaking with Travel Tripper, Ep 3 — Real Time Ads
Learn about the newest digital marketing innovation created by yours truly: Real Time Ads. What is it and how has […]
Directly Speaking with Travel Tripper, Ep 2 — Competitive Keyword Bidding
We’re back with a new vlog! As you can see, we’ve changed the name a bit, thanks to some good […]
Google doubles daily budget for AdWords: What are the implications for hotel marketers?
On October 4, 2017, Google released an update that allows AdWords campaigns to spend up to twice their average daily […]
How to advertise your hotel around a city event
From a major national marathon to a hip local art festival, an upcoming event near your property often means more […]
