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Category: Hotel Distribution and Revenue Strategy
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The future of the CRS: Digital marketing connectivity and open APIs
This article originally appeared in HOTEL Yearbook Technology 2020 and has been recently updated. Click here to access all the articles […]
by Gautam Lulla
Crisis planning for hotels: Best practices in communication, revenue management, and marketing
Experts say that COVID-19 could be the biggest shock to tourism since 9/11. The coronavirus outbreak has not only impacted […]
by Nancy Huang
Hiring the optimal mix of vendors: why a diversified strategy isn’t best
The hotel industry is now overwhelmed by specialist tech vendors. Working with multiple vendors has become part of the industry […]
by Nate Lane
Hotel Distribution and Revenue Strategy
What can hotels learn from airline booking and distribution?
When it comes to distribution and bookings, hotels can learn a lot from the airline industry. In recent years, major […]
by Nancy Huang
[Webinar Recap] 3 Steps to Creating a Data-Driven Strategy for 2020
Overwhelmed by big data coming from various sources, today’s hoteliers face the challenge of uncovering meaningful insights to craft the […]
by Nancy Huang
Analytics and Conversion Rate Optimization
The must-have features that drive conversions on your hotel website
Increasing conversions on your hotel website is vital for maximizing booking revenue and owning guest relationships. However, a lot of […]
Managing metasearch: strategies for success
Recently, we hosted a webinar to help hotels make their metasearch channel more profitable with more direct bookings and lower […]
by Nancy Huang
Hotel Distribution and Revenue Strategy
Metasearch isn’t dead; you’re just doing it wrong
Let’s be clear: hotel metasearch isn’t your average digital marketing outlet. A property’s price listing competes against a multitude of […]
by Nancy Huang
Customer Loyalty and Reputation Management
How to capture vacationers this holiday season
Christmas is historically the busiest time to travel in the US. Last year, AAA predicted that a record-breaking 107 million […]
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