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Category: Hotel Distribution and Revenue Strategy
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Ushering In Dynamic Personalization in 2021
Travel is roaring back and occupancy rates are surging for hotels across the country. Memorial Day Weekend was a “blockbuster” […]
Analytics and Conversion Rate Optimization
Pegasus Research: How your conversion rate is affected by parity performance
One of the challenges with case studies is that it’s very hard to determine whether the results that one organization […]
The Volatile Travel Landscape Makes Agile Technology More Important Than Ever
More than a year after the fact, it’s still stunning to look back at the performance figures across the travel […]
Fixing the Fragmented Direct Funnel
Traveler habits are changing post-pandemic, and the direct channel is retaking center stage in the relationship between hotel and guest. […]
Seeing the Post-Pandemic Travel Landscape as an Opportunity for Hotels to ‘Be Direct’
More than any time in the last decade, travel consumer purchasing habits are up for grabs. In New York City, […]
The future of the CRS: Digital marketing connectivity and open APIs
This article originally appeared in HOTEL Yearbook Technology 2020 and has been recently updated. Click here to access all the articles […]
Crisis planning for hotels: Best practices in communication, revenue management, and marketing
Experts say that COVID-19 could be the biggest shock to tourism since 9/11. The coronavirus outbreak has not only impacted […]
Hiring the optimal mix of vendors: why a diversified strategy isn’t best
The hotel industry is now overwhelmed by specialist tech vendors. Working with multiple vendors has become part of the industry […]
Hotel Distribution and Revenue Strategy
What can hotels learn from airline booking and distribution?
When it comes to distribution and bookings, hotels can learn a lot from the airline industry. In recent years, major […]
