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Category: Featured
All the must-read blog posts brought to you by Travel Tripper.
Why do travelers prefer booking with OTAs?
The latest report by Phocuswright, “Channel Surfing: Where Consumers Shop for Travel Online,” reveals that leisure tourism is growing around […]
by Gautam Lulla
Customer Loyalty and Reputation Management
9 techniques to building and managing your hotel’s online reputation
Travelers typically visit an average of 38 sites before booking a vacation, and read approximately 6-12 reviews on any hotel […]
Applying e-commerce principles to hotel websites
Want more direct bookings? Start thinking of your hotel website as an e-commerce site, not a brochure. One of the […]
by Gautam Lulla
Hotel SEO 101 with Cyrus Shepard from Moz
Hotel SEO is arguably one of the industry’s most misunderstood marketing strategies, in part because it overlaps with other types of […]
by Nancy Huang
Hotels: Do you know what’s in your OTA contract?
Rate parity has been a hot button issue between hotels and online travel agencies (OTAs) in recent years, but there’s […]
by Gautam Lulla
Find the best hotel booking engine: design makes a difference
Four key design principles can help you to increase conversions and inspire direct bookings. With all the talk in the industry about […]
by Gautam Lulla
How technology and innovative solutions can clear the air between hotels and OTAs Finance journalist Michael Lewis recently published a […]
by Gautam Lulla
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