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Category: Featured
All the must-read blog posts brought to you by Travel Tripper.
How hotels can counter high OTA cancellation rates
To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the […]
Facebook’s Head of Travel reveals their ambitions for travel planning and booking
There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company […]
What Google’s pivot to an “AI first” company means for the travel sector
At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its […]
Analytics and Conversion Rate Optimization
Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply
When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from […]
5 tips for mastering hotel metasearch advertising
With huge marketing budgets at their disposal, OTAs have come to dominate metasearch sites in recent years. As part of […]
Introducing Travel Tripper’s new mobile booking engine
Travel Tripper is excited to announce the debut of our new RezTrip mobile booking engine. The completely redesigned mobile platform […]
Customer Loyalty and Reputation Management
7 ways to turn an OTA guest into a future loyal customer
While hotels spend a great deal of time trying to attract new customers, retaining those they already have is arguably […]
Analytics and Conversion Rate Optimization
How hotels can use urgency like the OTAs to drive bookings
Many people have a natural tendency to procrastinate, choosing to put things off until the very last minute. But in […]
Guide to building a new hotel website optimized for e-commerce
As a hotelier, changing your website or building a new site from scratch might seem a daunting challenge, especially in […]
