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Category: Featured
All the must-read blog posts brought to you by Travel Tripper.
The Top 10 Hotels on Instagram, 2018 Edition
Instagram’s huge influence on consumer decision-making continues to grow. With 800 million monthly active users, it’s become an undeniably powerful […]
What Booking.com’s marketing budget shift means for hotels and the digital advertising landscape
The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their […]
Customer Loyalty and Reputation Management
Beyond TripAdvisor: the online review sites every hotel needs on their radar
In the digital age, online reviews have become an important digital currency for hotels—the more you have, the stronger your […]
Top 10 Hotels on Instagram, 2017 edition
As one of the most prominent social media platforms today, Instagram’s undeniable power to influence consumer decision-making is stronger than […]
How hotels can counter high OTA cancellation rates
To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the […]
Facebook’s Head of Travel reveals their ambitions for travel planning and booking
There was a telling interview in Skift with Facebook’s Head of Travel, Christine Warner, that illustrates just how ambitious the company […]
What Google’s pivot to an “AI first” company means for the travel sector
At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its […]
Analytics and Conversion Rate Optimization
Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply
When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from […]
5 tips for mastering hotel metasearch advertising
With huge marketing budgets at their disposal, OTAs have come to dominate metasearch sites in recent years. As part of […]
