Become an expert hotel marketer with our free resources.
Category: Featured
All the must-read blog posts brought to you by Travel Tripper.
Hiring the optimal mix of vendors: why a diversified strategy isn’t best
The hotel industry is now overwhelmed by specialist tech vendors. Working with multiple vendors has become part of the industry […]
Why Google’s Latest “BERT” Algorithm Update is a Win For Hotel Direct Bookings
Hotels could benefit from more direct bookings thanks to a recent algorithm update by Google. While the OTAs have traditionally […]
Analytics and Conversion Rate Optimization
How Hotel Websites Can Reduce Friction From The Customer Journey
Removing friction from the travel experience is Expedia Group’s “Everest” goal. At Expedia Group’s Explore ’19 conference in Las Vegas, […]
How to Choose an Inspiring Brand Name for Your Hotel
Looking to come up with a brand name for your hotel? It’s a big decision. After all, your name is […]
[Webinar Recap] 3 Steps to Creating a Data-Driven Strategy for 2020
Overwhelmed by big data coming from various sources, today’s hoteliers face the challenge of uncovering meaningful insights to craft the […]
How to avoid a traffic drop after a website redesign
Welcome to the Hotel SEO Strategy series in which our expert shares the best SEO practices with hotel marketers! This […]
5 psychological triggers to increase bookings on your website
Welcome to the Content Marketing Playbook series in which our expert shares best content marketing practices with hotel marketers! This […]
Next-gen hotel websites: The secret to converting digitally savvy travelers
This article originally appeared in HOTEL Yearbook Digital Marketing 2020. Click here to access all the articles in the publication. The […]
Six ways to generate killer ideas for your hotel blog
Welcome to the Content Marketing Playbook series in which our expert shares best content marketing practices with hotel marketers! This […]
