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Category: Analytics and Conversion Rate Optimization
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Analytics and Conversion Rate Optimization
How hotels can use data to optimize the distribution channel mix
With access to more data than ever, hotels are sitting on a goldmine of information that when utilized effectively, can […]
Analytics and Conversion Rate Optimization
How Hotel Websites Can Reduce Friction From The Customer Journey
Removing friction from the travel experience is Expedia Group’s “Everest” goal. At Expedia Group’s Explore ’19 conference in Las Vegas, […]
Analytics and Conversion Rate Optimization
3 essential data practices for improving your hotel’s website strategies
It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing […]
Analytics and Conversion Rate Optimization
Why digital marketing metrics can lie – and how you can better evaluate campaign performance
It’s budgeting season, which means your hotel is probably ready to start planning how, when and where you’ll be investing […]
Analytics and Conversion Rate Optimization
2020 Budget season tips: Mapping your hotel’s digital marketing budget
It’s budgeting season, which means your hotel is probably ready to start planning how, when and where you’ll be investing […]
Analytics and Conversion Rate Optimization
Turn today’s top direct booking trends into smart conversion strategies for your hotel
Ready to turn the latest direct booking trends into winning conversion strategies? Then the following post is for you. Just […]
Analytics and Conversion Rate Optimization
How to drive direct bookings through rooms and special offers copy
Welcome to the Content Marketing Playbook series in which our expert shares best content marketing practices with hotel marketers! This […]
Analytics and Conversion Rate Optimization
From booking to staying: how to increase revenue throughout the customer journey
Once every few years, a new technology comes along that surprises and delights us. We’ve seen this over and over […]
Analytics and Conversion Rate Optimization
Conversion rate optimization: the most important factors your hotel needs to know about
If you want to master conversion optimization for your hotel, the following guide is for you. Your conversion rate is […]
