Latest Articles by Gina Ciarrocchi Zech, Author at Pegasus

Gina Ciarrocchi Zech

Gina's digital marketing approach is founded on the in-depth data-mining capabilities required of an agency-bred paid search marketer. Read: Quantification and efficiency are two of her favorite words, next to wine and pizza. As an Associate Director of Digital Marketing at Pegasus, you're most likely to find her knee-deep in spreadsheets looking for nuggets of wisdom that move the needle for clients. Contact her at gina.ciarrocchizech@pegs.com.

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Google is eliminating third-party cookies — what does that mean for your hotel’s digital marketing?

Road to Recovery: Turning your hotel’s digital marketing back on

Key takeaways for hotels from the Paid Search Benchmark 2018 report

What Booking.com’s marketing budget shift means for hotels and the digital advertising landscape

Google doubles daily budget for AdWords: What are the implications for hotel marketers?