How much of your marketing budget is spent driving traffic to your Web site using keywords on search engines, online advertising and e-mail campaigns? How effective is that budget spend? Can you currently track leads from your marketing budget directly through the reservation process? Do you know?

Internet marketers must understand where their visitors came from and what they were looking for. But even more important than this is an understanding of what made those visitors decide to buy or abandon a purchase.

Pegasus Web Analytics shows how online marketing efforts translate into growth and profitability. It provides a powerful set of reporting tools that are fast, accurate and easy to use --- and measure online marketing results over time. As a result, you'll be able to optimize marketing investments, improve Web site conversions and segment your most valuable visitors for repeat business.

Because the system is integrated with the NetBooker^®NG Internet booking engine, the reports reveal exactly where bookings come from --- which search terms, which campaigns, which landing pages were most effective. Armed with these online marketing metrics, hoteliers can continue successful programs, improve the content on their site and see increased reservation volume.

Track online revenue from its originating source completely through to the reservation conversion process, including all potential drop-out points. Make real-time adjustments to your marketing activities and maximize revenue. With Pegasus, you can.