Press Releases

Utell® Appoints New Business Partner to Expand Scandinavian Presence 
DALLAS (Oct. 9, 2007) – Utell Hotels & Resorts, a service of Pegasus Solutions Inc., today announced that it has formed a partnership with Olofstad-based Ekman Hotellmarknadsidéer to help expand Utell’s presence in the Scandinavian market. Under this agreement, managing director, Johan Ekman, former CEO for Sweden Hotels and founder of Ditt Hotel/Your Hotel Worldwide, will apply his expertise to sign new hotels to Utell’s extensive portfolio of more than 3,600 hotels worldwide.

“This agreement with Ekman marks the first hotel-side presence for Utell in Scandinavia in six years,” said Diana Banks, senior vice president, sales and marketing, Utell Hotels & Resorts. “By appointing this additional business partner in Sweden, we hope to reinforce Utell’s commitment to expanding our global footprint and breaking through to the Scandinavian marketplace.”

The appointment of Ekman gives Utell its second business partner in Scandinavia. The company has had a successful demand-generation partnership with Stockholm-based H.T.M.S. Scandinavia AB www.htmsinternational.com since 2005.

"We are looking forward to adding more quality Scandinavian hotels to the Utell portfolio," said Ekman. "Utell is well-known as the global leader in driving bookings from high-value business travellers to its member hotels and our experience in the Scandinavian market will expand that valuable service locally to help hotels take advantage of Utell's global distribution network and increase their profits."

The Utell Hotels & Resorts service enables hotel groups and independent properties to be available on the four major Global Distribution Systems (GDS) and on more than 1,000 Web sites worldwide. The service provides a central reservation system (CRS), marketing programs, representation through Pegasus’ network of call centers, promotion to travel agents through a dedicated sales force and local business partners, “preferred supplier” status through nearly 40 leading travel agencies worldwide and revenue, yield and channel management guidance from the Utell team.

For more information, please visit www.utell.com or www.pegs.com. Johan Ekman Hotellmarknadsidéer can be contacted at +46 (0)76-234 24 60 or johan@olofstad.se.

About Utell Hotels and Resorts

Utell Hotels & Resorts, a service of Pegasus Solutions, has a portfolio of 3,600 hotels in more than 130 countries worldwide, offering diverse products and services to suit every traveler’s accommodation needs, whether they are travelling for business or leisure. Established more than 75 years ago, Utell is regarded by travel agents as ‘the hotel people’ and look to us when organising hotels for their customers.

About Pegasus
Dallas-based Pegasus Solutions, Inc. is a global leader in providing technology and services to hotels and travel distributors. Founded in 1989, Pegasus’ customers include a majority of the world’s travel agencies and more than 78,000 hotel properties around the globe. Pegasus’ services include central reservation systems, electronic distribution services, commission processing and payment services, and marketing representation services, including the consumer Web site, www.hotelbook.com. The company’s representation services, including Utell® Hotels & Resorts and Unirez by Pegasus™, are used by more than 9,300 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing and reservations provider. Pegasus has 16 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com.