Pegasus Solutions Names Ariel Herr Vice President, Communications and Marketing Services

DALLAS (December 4, 2012) Pegasus Solutions has named Ariel Herr vice president, communications and marketing services. A 12-year agency veteran, Herr assumes management of Pegasus’ new Communications and Marketing Services division, which manages all communication for Pegasus’ 18 offices worldwide with nearly 100,000 hotel clients, as well as global prospects.

Ariel HerrIn 2005, Herr began working with Pegasus Solutions on the agency side where she headed media relations for the launch of For the last seven years, she has worked closely with Pegasus leadership to deliver significant and consistent media coverage in both trade and business outlets globally, including The Wall Street Journal, USA Today, TIME, and CIO.

“Ariel has an unrivaled institutional knowledge of Pegasus, capably taking highly technical solutions and creating an understandable context for marketing them,” said David Millili, chief executive officer of Pegasus Solutions. “In addition to the role she will continue to play as an engaged media strategist, she will bring an organized understanding of and response to the communication needs of our clients, employees, prospects and the broader industry.”

Before joining Pegasus, Herr served as executive vice president, client services at Forte Public Relations in Dallas. Prior to Forte, Herr was a vice president at Michael Burns & Associates.

About Pegasus Solutions

Pegasus Solutions is the single largest processor of electronic hotel transactions, delivering advanced and affordable connectivity and distribution solutions to nearly 100,000 hotels worldwide. Pegasus connects hotels to crucial sources of business, facilitating almost $16 billion for its clients annually. In additional to foundational global distribution system (GDS) access and online connectivity, Pegasus delivers online, social marketing and booking solutions through its Open Hospitality division, industry-preferred global commission processing, and powerful reservation tools to convert and capture bookings. As a trusted partner in generating guest room demand and sales, Pegasus also offers hotels actionable business intelligence through its Pegasus View Market Performance reports to help hotels understand and respond to changing market conditions.

Pegasus has 18 offices in 10 countries, including regional hubs in Dallas, Frankfurt, London, Madrid, New York, Sao Paulo, Singapore and Scottsdale. For more information, visit or