Bookings Rise Over Prior Year Again in November, Climbing +5.7% Globally
DALLAS (December 19, 2012) - Leisure hotel bookings for the 2012 holiday season are expected to outpace 2011, according to Pegasus Solutions. These anticipated results follow November 2012 volumes that also surpassed the prior year’s.
Globally, leisure bookings increased over prior year by a substantial +5.7% in November, which follows an increase of +9.2% realized in October. In North America, where the month heralds the start of the busy holiday travel season, bookings grew by +6.6% over prior year. Rates on the global level held steady, growing +0.6%, as North America saw larger gains of +2.8%.
“Our hotel clients are harnessing the power of e-marketing to drive bookings through mobile this holiday season,” said David Millili, chief executive officer of Pegasus Solutions. “People are away from their office and their desktops, but they’re still accessing email on handheld devices. This means guests can take advantage of seasonal rates, or make plans for special events directly from the hotel’s branded communication, which links directly to the booking page.”
November’s global corporate bookings slipped from October’s spike of +5.3% over last year to just -1.7% under last year, yet remained favorable to the -2.8% decrease year-to-date. Ratesimproved slightly from October’s decrease of -1.6% to -1.4% below 2011 in November. North American corporate bookings remained within -3.3% of prior year, which was accompanied by a rise in rates of +1.4%. Looking forward, the managed travel segment is expected to keep pace with prior year through January, potentially easing in February and March.
Data reported by Pegasus Solutions comes from billions of transactions processed monthly for nearly 100,000 hotels, facilitating more than $16 billion a year. The Pegasus View, produced quarterly, is the only industry report to reflect data drawn from both GDS and ADS transactions, representing the business and leisure markets respectively. Pegasus’ recently introduced PegasusView Market Performancebusiness intelligence is a monthly reporting product augmenting the global data provided quarterly in The Pegasus View.
Pegasus Solutions is the single largest processor of electronic hotel transactions, delivering advanced and affordable connectivity and distribution solutions to nearly 100,000 hotels worldwide. Pegasus connects hotels to crucial sources of business, facilitating almost $16 billion for its clients annually. In additional to foundational global distribution system (GDS) access and online connectivity, Pegasus delivers online, social marketing and booking solutions through its Open Hospitality division, industry-preferred global commission processing, and powerful reservation tools to convert and capture bookings. As a trusted partner in generating guest room demand and sales, Pegasus also offers hotels actionable business intelligence through its Pegasus View Market Performance reports to help hotels understand and respond to changing market conditions.
Pegasus has 18 offices in 10 countries, including regional hubs in Dallas, Frankfurt, London, Madrid, New York, Sao Paulo, Singapore and Scottsdale. For more information, visit www.pegs.com or www.openhospitality.com.