Valencia Group Sees 65% Increase in BAR Bookings with Pegasus Solutions

Houston-based Group of Upscale Boutique and Independent Hotels Sources More GDS Bookings through Pegasus Connect+

DALLAS (October 18, 2012) - Houston’s Valencia Group has realized gains in valuable global distribution system (GDS) bookings working with Pegasus Solutions. Tapping into Pegasus for foundational connectivity to the GDS and online sales channels, as well as global demand marketing available through Pegasus Connect+, the group increased best available rate (BAR) bookings at one property by 65% in a year.

imageCurrently, the company has three upscale hotels under ownership, including Hotel Valencia Santana Row in San Jose, Hotel Valencia Riverwalk in San Antonio, and Hotel Sorella CITYCENTRE in Houston, as well as the Lone Star Court under development in Austin, Tex. and the Hotel Sorella Country Club Plaza in Kansas City, MO. Valencia initially switched to Pegasus to leverage the company’s global preferred relationships with major travel management companies (TMCs) to tap into previously inaccessible sources for business.

“One of the things we discovered was that most of our business was from local negotiated accounts,” said Wendy Norris, corporate director of revenue and ecommerce for Valencia Group. “Other companies try to sell you on the GDS chain code in order to be found, but travel agencies weren’t searching by chain code. They searched by location. But, we examined the costs of distribution and found GDS and online travel agencies were the majority of our expenses. We explored our options, including our own chain code, but found what we needed with Pegasus.”

In the first year using Pegasus’ UI chain code, Hotel Valencia Santana Row in San Jose saw a 10% increase in consortia business, and a significant 65% jump in BAR bookings. Houston’s Hotel Sorella CITYCENTRE became #1 in its comp set in the GDS within its first year of opening, while the Hotel Valencia Riverwalk in San Antonio maintained solid revenue as new competition emerged and a major source of business moved its headquarters from the city.

“Together we discussed Valencia’s growth goals for corporate managed business, and crafted a solution to appeal to the premier TMC's most able to support those goals,” added John Owens, senior vice president, global sales for Pegasus Solutions. “The positive results thus far are exciting to see take shape.”

About Pegasus Solutions

Pegasus Solutions is the single largest processor of electronic hotel transactions, delivering advanced and affordable connectivity and distribution solutions to nearly 100,000 hotels worldwide. Pegasus connects hotels to crucial sources of business, facilitating almost $16 billion for its clients annually. In additional to foundational global distribution system (GDS) access and online connectivity, Pegasus delivers online, social marketing and booking solutions through its Open Hospitality division, industry-preferred global commission processing, and powerful reservation tools to convert and capture bookings. As a trusted partner in generating guest room demand and sales, Pegasus also offers hotels actionable business intelligence through its Pegasus View Market Performance reports to help hotels understand and respond to changing market conditions.

Pegasus has 18 offices in 10 countries, including regional hubs in Dallas, Frankfurt, London, Madrid, New York, Sao Paulo, Singapore and Scottsdale. For more information, visit or